August 9th, 2018
When you hear the phrase "commercial photography," what's the first thing that comes to mind? Commercial photography can mean different things to different people, especially if they live in the U.S. This great nation of ours is a nation with a wide range of people, and with various ethnic origins comes a wide range of businesses that need commercial photography.
When it comes to commercial photography, business owners want quality images that showcase their products and services. Commercial photography serves to promote a product or service through capturing its vivid colors, fine details and descriptive quality. It can include photos of models, retail products, homes, etc,. that are used in brochures, catalogs, magazines, shopper ads and more.
Photos taken for commercialism are generally used in the retail industry for promotional reasons. Commercial photo shoots are devoted solely to the product being photographed. Examples of commercial photography can include, but not limited to:
The intention of commercial photography is not to take a picture of a person or event for the purpose of cherishing a feeling or memory, instead, it's an attempt to simply capture the state of an image displayed in a static mode, or a stationary setting that simply displays the placement of a product. There's little or no emphasis on sparking a feeling of fascination or desire in the eyes of the viewer, however, there might be an attempt to get the viewer to actually "do" something, such as "buy now" or "click here." It all really depends on how the image is worked into a particular marketing strategy that attempts to promote a product or service.
Hard work is what business ownersdemonstrate in order to achieve their success, and integrity is a core value they use to serve their customer base. Business owners want advertising photography services that help them to convey that message. Many businesses in the U.S. represent service-driven operations such as food, fashion and trades, however, instead of simply taking a picture to represent an object, advertising photography attempts to use that object to capture a moment in time, a feeling, an action, or a message.
Advertising photographers have more room to interpret how a product or service should fit into a particular lifestyle or concept, and can be photographed accordingly. Advertising photographers should also have a good sense of how to market a business with knowledge of sales trends and banner advertising.
When an organization or institution needs commercial/advertising photography services, they rely on Brian Kanof Photography