If you own a dance studio, you're not just competing against other dance studios, you're also competing against martial arts clubs, gymnastics centers, yoga class, recreation halls, performing arts centers, and other places where people go to exercise and have fun. In today's market, it's important to advertise your dance business in a way that gets the attention of a large audience. You're not going to convince everybody that they should become a dancer, but you might at least convince someone who is just looking for a club to join that dance might be a fun and exciting hobby. With the right website, you can now compete for potential customers who would otherwise join someone else's organization, and get them to join your's instead,. learning the art of dance!
People who are online and searching for your services need more than just a static website to help them make a decision. They need information that helps them to make a decision when it comes to joining a specific type of club. Some are looking for an athletic organization, or maybe an outdoor club, still others are looking for a social group where there is close interaction between its members. Whatever their desires are, you may not convice 100% of your visitors to become a dancer, but you can at least convey to them that your dance studio offers some type of instructional methods that are 'semi-related' to the activity they are looking for. It's all about appealing to wide audience of potential customers.
Remember Lynn Swann?
Lynn Swann was a professional football player who played in 4 Superbowls, 3 Pro Bowls, and was inducted into the Pro Football Hall of Fame in 2001. During his career with the Pittsburgh Steelers, he regularly practiced ballet, as he believed that it improved his performance on the football field. Ballet offered him class instruction in balance, control, strength and agility,. all the things he needed to become one of the NFL's greatest wide receivers. Swann's specialty was the game changing catch, the reception that 'wins' the game. Super Bowl X was the perfect example, when his 4 amazing receptions were good enough for 161 yards, including a game-winning 64-yard touchdown.. and good enough to be named the most valuable player. His ability to turn a game around with a single catch earned him all-pro recognition in 1975 and 1978. He was All-AFC three times. Read more »
"I took several years of dance lessons that included ballet, tap and jazz. They helped a great deal with body control, balance, a sense of rhythm, and timing."
Regardless of who lands on your dance website, male, female, young or old, you must be ready to captivate your target audience with effective advertising. In today's tough economy, it's a good idea to go beyond an ordinary website that will provide the following:
Dance websites that are centered on instruction are intended to create instructional experiences that enable someone to acquire the knowledge and skill they need to become more efficient and effective at dancing. Instructional websites should do this by:
To simplify, the process can be broken down in just two parts: the "what" and the "how."
The Logic of Instructional Design
The "what" involves structures of the course. If you're a dance instructor, you may ask yourself: What type of dance am I going to teach?... tango, modern, country, ballroom. What concepts will be fundamental? ... balance, control, speed. What type of information will students need to access?... books, videos, manuals. What frame of mind do they need to have in which to reason within?... relaxed, sensual, conservative, etc...
The "how" involves tactics: How am I going to teach so the structures will work?... one-on-one, verbally. How am I going to get the students to be actively involved?.. encouragement, partnerships. How am I going to gauge their progress?... exams, verbal testing, visual critiquing, etc...