Are you looking for an affordable website maintenance plan? Maintaining a website after it has already been built shouldn't be expensive. Who wants to pay an arm and a leg for a plan that simply 'maintains' a website. After all, your website has already been designed and implemented, and you've already paid for it, right? All you need now is to find an honest and affordable developer who is willing to maintain your website for a reasonable fee.
Well, this can be answered very simply, and that is the fact that the search engines look for activity on your website. Not only from your visitors, but also from you, your web designer (or webmaster), or whoever is in charge of your websites' hosting account. Maintenance procedures don't necessarily have to involve anything sophisticated, just simple things that keep your site looking fresh and up-to-date.
As far as the website owner is concerned, website activity is the consistent activity shown on the hosting account that reflects any or all of the following:
These types of activities can be applied to any aspect of a website, whether it's the visual aspect or the technical aspect of your site. The key to showing website activity is consistency.
Your efforts to maintain your website should show a consistent pattern, in other words, a maintenance plan that shows a pattern of incremental activities that run through the days, weeks or months. Most of us don't have the time to implement a daily routine of website maintenance, but it should at least show a monthly effort. The search bots will completely re-index your site every 4 months or so, and when they crawl your site, you should be ready to show the search engines that you have been working to maintain your site while it's active on the server.
Maintenance procedures do not have to involve completely re-designing your site, or completely gutting the code and replacing it with newer code. Rather, it can involve very simple procedures such as correcting a typo, or replacing an old photo with a new one. That's it, you're done! The key to remember here is that the major search engines just want to see that you haven't forgotten about your site, and that you're still interested in showing a little TLC.
Keeping Up With Algorithmic Changes
Website maintenance should also include keeping up with the always-evolving algorithmic changes conducted by Google and the like. There are always changes in the search algorithms, however, some changes involve algorithmic overhalls that responsible webmasters should always keep up with.
For website owners who just don't care..
Have you ever seen a website that looks like it hasn't been touched since 1999? When it comes to the search engines, they operate just like other companies who are competing against each other. So when they serve up a bunch of URL's on a SERP page, they're looking for quality sites that are up-to-date with the latest and most accurate information (sorry, ancient standards just don't cut it anymore).
They do this so that when visitors use their search algorithms to perform search queries on their favorite topics, they'll be exposed to a SERP that serves up a list of quality modern websites that offer useful information.
"Ever click on a link to find a website that looks old and worn-out?.. OUCH!"
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Website maintenance plans starting at $38.95 per month.