What is a Webmaster?

GothEagle:The role of a webmaster has evolved into a position of much more responsibility than it used to be. Today, the job of a webmaster can vary from company to company, but basically a webmaster's job is to oversee everything concerning the company's main website.

A webmaster isn't necessarily the person who designs a company website. Their main job is to maintain and secure a website in a hosting environment. They can do this from a remote location, however, it's usually from within the walls of the company's physical location.

As far as the webmaster or site owner is concerned, website activity is the consistent activity shown on the hosting account that reflects any or all of the following:

• upgrades
• enhancements
• modifications
• replacements
• additions
• deletions
• code corrections

These types of activities can be applied to any aspect of a website, whether it's the visual aspect or the technical aspect of a website. A webmasters job requires fulltime attention due to the demands of increasing competition, security threats and changing technology.

If a company has a team of specialists in their IT department, the webmaster might also work with colleagues who are responsible for the following:

• Customer Service & Support
• Consultation
• Hosting Security
• Offering Advice & Feedback
• Setting Goals
• Meeting Milestones
• Projections

Webmasters, as well as the entire team of specialists, should set themselves up for high standards of honesty and accountability. Communicating is essential, as clear communication between members is what client's need to hear in order to have confidence.

Read What is digital marketing? next.